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It's not been done completely, and it certainly has not been done well.
Energy drinks are crazy in demand, seem to have a high profit margin (not researched), can be edgy and controversial (cocaine energy drink), and typically target the demographic I know.
A grassroots distribution system could be a significant income stream for the hundreds of struggling friends and acquaintances I have. This could let me reach broad distribution by enabling my friends to make money. I just need to build the systems, the partnerships, and the network. I have the infrastructure and can get the funding.......
Next steps are to run the numbers as part of a feasibility study.